At the end of the day, it is all about the user’s experience. Google’s webmaster guidelines emphasise the need to make sure that each visit of a user to your website is a pleasant experience. The web design for your Croydon business should provide a fast-loading site that not only looks good but also is easy to navigate and contains the information that the user needs.
Websites that take forever to load because of heavy graphics and videos will soon lose visitors and clicks. On top of that, customers would rather browse through sites that have been optimised for mobile use, especially now that most consumers use their phones when searching for a product or service that they need on the Internet.
Designing for the User
With the focus of web design shifting from desktop computer to mobile phone, your website should provide users with a responsive platform that automatically reorganises to fit the small screen of a mobile phone. The size of a mobile phone’s screen is very small compared to that of a desktop computer. It also has fewer pixels, which means you have a smaller place to work with. When designing your webpages, you need to take into account the actual screen sizes.
Additionally, compared with a desktop, it is not as easy to shift between applications on a smartphone. The challenge for every business, therefore, is to make the most of the small space. It should be interesting and intuitive. On top of that, the content you provide should give your users the information that they are searching for. You have to take note that if the content on your site is not relevant to your target customers, they will leave your page immediately. No amount of design could keep them browsing through your pages.
Designing for Content
Many business owners focus on promoting their website via social media and through other online marketing channels. This is vital because when users share your content online, this will lead more visitors to your site.
However, content is still not enough to keep your users’ attention. To continue attracting visitors to your site, you need to focus on graphic elements, as well. Some of these design elements include a simple interface, consistent UI over all the pages, strategic use of colour and texture and strong typography. The goal is to keep the screen vibrant but not overpowering. It should serve as the frame or background for the page content. It should not be cluttered but should allow for easy navigation and readable content.
The quest for a better ranking in search engine results pages includes quality content in the criteria. The content has to be engaging, whether it is a blog post, podcast or video. Visitors share engaging and interesting content with their social media friends, and this could be a measure for brand awareness and credibility. Your web design needs to be accessible and have readable and interesting content for your business to attract a big following.